ANZ Business Ready
Data feed of ANZ business registrations inspires in DOOH
Working with ANZ’s proprietary RSS feed, doohfa integrated the location and time elapsed for their most recent business registrations, as they happened, into their out-of-home creative. The campaign aims to inspire motorists to start their own business, and think of ANZ.
Not surprisingly, ANZ was focussed on campaign accuracy, which is within the minute.
Read more about this campaign on B&T.
RSS Feed Integration Options
Integration of RSS feeds into out-of-home can work in two ways. We can either take content from the feed and incorporate it into the creative on the fly, applying custom filters to ensure the content is relevant and will look good in your template. So you can display the latest stock prices, sports headlines or whatever content that will engage your target market. This is how the ANZ campaign works.
Otherwise, we can analyse the content of the RSS feed and make decisions about which of your prepared content to display. For example, if a price hits a particular threshold, or a certain keyword is found. This is what we call a Data Trigger Campaign.