This campaign appeared on QMS Media from August 7th, 2017.

Jaguar Land Rover

A little rain has never stopped Land Rover

Land Rover’s weather campaign displayed creative messaging in digital out-of-home based on local rainfall.

Appearing nationally across the QMS network, whenever rainfall was detected at a billboard’s location, their creative updated – reassuring people that ‘A little rain has never stopped us’.

This weather data trigger meant their campaign creative was highly relevant to passing motorists.

Land Rover Weather Campaign based on RSS Feeds for Digital Out-of-Home