Pacific Fair Shopping Centre
Fashion campaign reflects current weather
Pacific Fair Shopping Centre is showcasing new season fashion from their retailers in digital out-of-home with a trigger campaign based on the weather. Selected fashion shots from the wider campaign see their model wearing sunglasses in a bright beach shot when it’s sunny, a wind-blown skirt when it’s overcast or windy, and a pants and blazer ensemble in cooler conditions.
The copy also reflects the current weather – with temperature correlating with the current ‘feels like’ temperature across the Gold Coast.
Whatever the conditions, from sunny to windy, Pacific Fair’s campaign inspires with the most weather-appropriate fashion.