This campaign appeared on goa from October 16th, 2017.

Queensland Writers Centre

Thousands put pen to billboard

Queensland Writers Centre is asking everyone to put pen to billboard and share their story – their 8 word story to be precise – with the best eight-word stories going up on digital billboards.

#8wordstory launched Monday 16th October, with billboards across Brisbane asking commuters and passers-by: ‘What’s your 8 word story?’

Choosing 8 words as the length for submissions is significant. A billboard gives you a few seconds to read, register, and understand. And 8 words gives you just enough canvas to make an impact. It is the perfect number where storytelling and advertising meet. It’s amazing how much story you can create using just 8 carefully selected words.

In just two weeks the competition has already attracted over 3,500 entries. The submissions have come from all over Australia, including from two The New York Times bestselling authors, Margo Lanagan and Delilah S Dawson.

The campaign is running across THE goa GRID™, the extensive network of digital billboards across Brisbane, as part of the billboard and signage company’s annual Community Partnership Program.

Read more about #8wordstory.

Read more about goa’s Community Partnership Program.

#8wordstory Dynamic Digital Out-of-Home Campaign

More about doohfa’s Dynamic Campaign

doohfa’s off-the-shelf Dynamic Campaign type is perfect for brands using creative templates. Simply nominate the text and images within your artwork that you’d like to make unlimited changes to. We fix the positioning and fonts of these dynamic elements ready for you to update from any web-browser, at any time.

Consequently, brands save on artworking costs while always looking great in out-of-home. And their creative will always feature the most relevant content, updated at any time of the day or night.

See more Dynamic Campaign examples.