This campaign appeared on goa from March 27th, 2017.

Great Barrier Reef Foundation

Great Barrier Reef thanks each supporter personally

Great Barrier Reef Foundation are using doohfa’s off-the-shelf Dynamic Campaign to individually thank their supporters. Throughout their campaign, the team simply types in the supporter’s name in the doohfa platform. The web-app integrates it into their custom template and provides a preview of the three different sizes online. The GBRF team then add it to their playlist, scheduled using doohfa’s drag and drop calendar. The result is a very personalised outdoor campaign.

More about doohfa’s Dynamic Campaign

doohfa’s off-the-shelf Dynamic Campaign type is perfect for brands using creative templates. Simply nominate the text and images within your artwork that you’d like to make unlimited changes to. We fix the positioning and fonts of these dynamic elements ready for you to update from any web-browser, at any time.

Consequently, brands save on artworking costs while always looking great in out-of-home. And their creative will always feature the most relevant content, updated at any time of the day or night.

Great Barrier Reef Foundation's Dynamic Campaign for Digital Out-of-Home