Really really ridiculously good looking DOOH
Nova 106.9 extended their #NovasRRGL Instagram competition into their digital out-of-home campaign using doohfa’s off-the-shelf Instagram Competition.
The promotion for the release of Zoolander involved listeners sharing pictures of themselves being, well, really really ridiculously good looking.
In doohfa, Nova searched the competition hashtag in real-time, and selected the best images to insert into their out-of-home creative. Their creative was therefore always fresh and … you know it … good looking.