This campaign appeared on goa from October 12th, 2015.

Queensland Motorways

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Queensland Motorways extended their #homesooner Instagram competition into roadside digital out-of-home using doohfa’s off-the-shelf Instagram Competition.

The promotion for the opening of Legacy Way involved sharing pictures enjoying the time saved by using the new motorway.

In doohfa, Queensland Motorways searched the competition hashtag in real-time, and selected the best images to insert into their out-of-home creative. Their creative was therefore always fresh and looking great.

#homesooner Instagram Competition for Digital Out-of-Home