CrownBet gears up during AFL Finals with live odds
CrownBet is displaying live odds in their out-of-home campaign leading into the AFL Finals.
As an official partner of the AFL, CrownBet are using data to highlight a key area of interest to fans – who’s going to win. Head-to-head odds for each upcoming match is dynamically updated, live, from a their proprietary JSON feed. With the team’s emblem displayed for quick visual recognition.
CrownBet’s live odds campaign is displaying on QMS’s digital landmark site ‘The Punt’. It will be impacting the enormous volume of people travelling to and from several world class sporting arenas including the MCG, AAMI Park, Rod Laver Arena, Hisense Arena and Melbourne Park.
The activation reflects CrownBet’s commitment to producing the best wagering experience in the world.
Data Integration Options
Integration of data into out-of-home can work in two ways. We can either take content from the feed and incorporate it into the creative on the fly, applying custom filters to ensure the content is relevant and will look good in your template. So you can display the latest stock prices, sports headlines or whatever content that will engage your target market. This CrownBet campaign works in this way, using their own proprietary data feed.
Otherwise, we can analyse the content of the feed and make decisions about which of your prepared content to display. For example, if a price hits a particular threshold, or a certain keyword is found. This is what we call a Data Trigger Campaign.