Ladbrokes Odds Boost
Ladbrokes boosts out-of-home with live odds
Ladbrokes’ live odds campaign is launching goa’s THE ANN ICONIC, an ultra-premium digital site situated in the heart of Brisbane’s bustling Fortitude Valley.
The activation highlights the Ladbrokes’ Odds Boost offering. Live odds are dynamically updated from a Ladbrokes’s proprietary JSON feed for the next thoroughbred race. Content includes runner and race details, live odds, and a countdown to that race’s start.
They keep the site buy-out relevant and fresh by interspersing a selection of brand creative.
Read more about the Ladbrokes activation on B&T.
Data Integration Options
Integration of data into out-of-home can work in two ways. We can either take content from the feed and incorporate it into the creative on the fly, applying custom filters to ensure the content is relevant and will look good in your template. So you can display the latest stock prices, sports headlines or whatever content that will engage your target market. This Ladbrokes campaign works like this using their own proprietary data feed.
Otherwise, we can analyse the content of the feed and make decisions about which of your prepared content to display. For example, if a price hits a particular threshold, or a certain keyword is found. This is what we call a Data Trigger Campaign.