Commonwealth Games live medal tally
Optus is displaying a live up-to-the-minute tally of the Gold Coast 2018 Commonwealth Games medals in their digital out-of-home campaign. The campaign ranks and displays the top 5 competitor organisations with their flag, along with a break down of their medal count. Optus’ live medal tally campaign is displaying on key Gold Coast sites across QMS’s digital network.
Custom Campaign Options
doohfa can integrate data into out-of-home in two ways. We can either take content from the feed and incorporate it into the creative on the fly, applying custom filters to ensure the content is relevant and will look good in your template. So you can display the latest stock prices, sports headlines or whatever content that will engage your target market. This Optus campaign works in this way by providing doohfa access to the GOLDOC live data feed.
Otherwise, we can analyse the content of the feed and make decisions about which of your prepared content to display. For example, if a price hits a particular threshold, or a certain keyword is found. This is what we call a Data Trigger Campaign.