This campaign appeared on QMS Media from November 18th, 2016. Media by Starcom; Creative by Ogilvy.

AAMI Insurance

AAMI weather campaign makes out-of-home creative relatable

AAMI weather campaign adds dimension to the outdoor component of their national Roadside Assist campaign. The family, with recorder-wielding child, stand beside their broken down car in weather conditions reflecting the conditions at the billboard location.

The headline also creatively reflects the current weather – imploring people not to ‘waste today’s sun by the side of the road’ and ensuring that ‘No matter what today’s clouds bring, we’re here to help’.

From sunny, foggy, cloudy right through to stormy, the weather data trigger makes the campaign creative highly relatable to passing motorists.

Read more about this weather campaign on B&T and AdNews.


AAMI Weather Campaign based on RSS Feeds for Digital Out-of-Home