AAMI weather campaign makes out-of-home creative relatable
AAMI weather campaign adds dimension to the outdoor component of their national Roadside Assist campaign. The family, with recorder-wielding child, stand beside their broken down car in weather conditions reflecting the conditions at the billboard location.
The headline also creatively reflects the current weather – imploring people not to ‘waste today’s sun by the side of the road’ and ensuring that ‘No matter what today’s clouds bring, we’re here to help’.
From sunny, foggy, cloudy right through to stormy, the weather data trigger makes the campaign creative highly relatable to passing motorists.