This campaign appeared on QMS Media from August 1st, 2017.

Matilda Bay Brewing Co

Lazy Yak is back in the pool – come rain or shine

Lazy Yak’s weather campaign for Matilda Bay Brewing Co. uses weather triggers to automatically update their creative to reflect the ambient conditions at their campaign locations.

The campaign creative features their lovable Lazy Yak bobbing about on a lilo in a sunny pool. However, whenever wind speed at each digital billboard is detected above 25km p/h, we see him blown across the pool. And if any rain is detected, the yak is displayed bobbing about in the rain.

The campaign follows on from Matilda Bay’s Wild Yak Pacific Ale campaign in late 2016.

Lazy Yak Weather Campaign based on RSS Feeds for Digital Out-of-Home