This campaign appeared on QMS Media from April 3rd, 2017.

Pacific Fair Shopping Centre

Fashion campaign reflects current weather

Pacific Fair Shopping Centre is showcasing new season fashion from their retailers in digital out-of-home with a trigger campaign based on the weather. Selected fashion shots from the wider campaign see their model wearing sunglasses in a bright beach shot when it’s sunny, a wind-blown skirt when it’s overcast or windy, and a pants and blazer ensemble in cooler conditions.

The copy also reflects the current weather – with temperature correlating with the current ‘feels like’ temperature across the Gold Coast.

Whatever the conditions, from sunny to windy, Pacific Fair’s campaign inspires with the most weather-appropriate fashion.

Pacific Fair Weather Campaign based on RSS Feeds for Digital Out-of-Home