This campaign appeared on QMS Media from November 7th, 2016. Media by MediaCom Melbourne; Creative by Clemenger BBDO Melbourne.

Matilda Bay Brewing Co

Wild Yak weather campaign brings back the Yak to digital out-of-home

The Wild Yak weather campaign for Matilda Bay Brewing Co. uses weather triggers to automatically update their creative to reflect the ambient conditions at their campaign locations. The campaign creative features their Wild Yak surfing on a sunny beach. Once sunset rolls around, the yak continues to surf under a starlit sky. However, whenever any rain is detected, the yak is depicted in a ‘rainy’ setting – still surfing, of course.

The campaign follows on from their Lazy Yak Pale Ale campaign earlier in the year.

Wild Yak Weather Campaign based on RSS Feeds for Digital Out-of-Home