This campaign appeared on goa from December 26th, 2017.

Flight Centre

Boxing Day Specials updated in seconds

Flight Centre are using doohfa’s off-the-shelf Dynamic Campaign to manage immediate content updates for their Boxing Day Specials campaign across THE goa GRID™.

Throughout the campaign, the Flight Centre team simply types in the destination, details, price and terms for each special offer. The web-app integrates the text into their custom template and provides a preview of the various sizes online. Playlists are built and scheduled to the drag-and-drop calendar in the doohfa platform.

The result is a very current outdoor campaign, with price updates displayed live within seconds.

More about doohfa’s Dynamic Campaign

doohfa’s off-the-shelf Dynamic Campaign type is perfect for brands using creative templates. Simply nominate the text and images within your artwork that you’d like to make unlimited changes to. We fix the positioning and fonts of these dynamic elements ready for you to update from any web-browser, at any time.

Consequently, brands save on artworking costs while always looking great in out-of-home. And their creative will always feature the most relevant content, updated at any time of the day or night.

See more Dynamic Campaign examples.

Flight Centre Dynamic Digital Out-of-Home Campaign