Gold Coast Bulletin
Digital out-of-home hot off the press
Gold Coast Bulletin make the most of their digital outdoor with a dynamic campaign featuring daily news headlines. There are several ways to use news headlines in dynamic digital-out-of-home campaigns.
The Gold Coast Bulletin are using doohfa’s off-the-shelf Dynamic Campaign type – which is great for templated artwork. Each morning, as soon as the newspaper’s front page artwork is locked away, the Bulletin upload an image of it to doohfa. The web-app integrates it into their custom template and provides a preview online. The Bulletin team then schedule it using doohfa’s drag and drop calendar.
As a result, there’s no need for the team to prepare artwork off-line. They implement their updates out of business hours. And most importantly, their outdoor campaign always features the most relevant headlines.
News Headlines from RSS Feeds
Unlike the Gold Coast Bulletin, you may not be a news agency creating the headlines. But it may suit your creative strategy to display the latest news headlines in your creative. In this case, consider integrating an RSS news feed into your outdoor.
We can take content from news feeds and incorporate it into your creative on the fly. We apply custom filters to ensure the content is relevant and will look good in your dynamic template. As a result, you can display the latest sports headlines, stock prices or entertainment news that will engage your target market.
More about doohfa’s Dynamic Campaign
doohfa’s off-the-shelf Dynamic Campaign type is perfect for brands using creative templates. Simply nominate the text and images within your artwork that you’d like to make unlimited changes to. We fix the positioning and fonts of these dynamic elements ready for you to update from any web-browser, at any time.
Consequently, brands save on artworking costs while always looking great in out-of-home. And their creative will always feature the most relevant content, updated at any time of the day or night.