Nine Network – State of Origin
DOOH campaign adds peak hour traffic to social media reach
Channel Nine’s social media team added Brisbane’s homebound peak hour traffic to their digital reach.
Channel Nine’s social media team kept the Brisbane outdoor audience entertained and up-to-date with the game scores and a running commentary. 13 goa digital billboards throughout Brisbane were updated with live commentary before, during and after the second State of Origin match of 2014.
doohfa and Channel Nine’s marketing team designed a billboard with creative and content to suit the medium. “A large format outdoor headline makes a 140 character tweet look like war and peace. We had to be thoughtful about how the content would be structured to best suit this format,” said Dave Petschack, doohfa’s Managing Director.
goa’s National Sales and Marketing Manager, Meg McGinty, has said that “We’re incredibly excited to be working with Nine’s social media and creative teams in developing up-to-the-minute campaigns such as the State of Origin coverage.
“This is a fantastic example of how goa’s digital offering is a tick-box solution for brands looking to communicate with their audience in a simple but attention-grabbing way”.