Lions share their #TeamDayPhoto from the Gabba
AFL’s Brisbane Lions team incorporated their #TeamDayPhoto Instagram content into digital out-of-home using doohfa’s off-the-shelf Instagram Campaign.
In doohfa, the Lions searched hashtags and player handles in real-time, and selected the latest images to insert into their out-of-home creative.
The lions also updated the headline to suit, so their creative was always highly relevant, fresh and looking great.
Outside of game day, the Lions used doohfa’s drag and drop calendar to schedule prepared artwork featuring a daily countdown to the next game at the Gabba.