Uni open day attendees say #hellogriffith
Griffith University incorporated #HelloGriffith Instagram content into their digital out-of-home campaign using doohfa’s off-the-shelf Instagram Campaign.
The promotion for their university Open Days involved prospective students sharing pictures of themselves at the events.
In doohfa, Griffith searched the campaign hashtag in real-time, and selected the best images to insert into their out-of-home creative. Their creative was therefore always highly relevant, fresh and looking great.