Buderim Makes the Gold Coast #GoGinger
Buderim Ginger is searching the Gold Coast for the ‘Hottest Ginger’ to promote their range of delicious ginger beer beverages. Partnering with 1029 Hot Tomato – the Gold Coast’s number 1 radio station – the promotion is part of their wider campaign for a ‘Ginger Revolution’.
The DOOH campaign features curated images of entries submitted by ‘ginger-headed hotties’ via mygc.com.au or tagged #GoGinger in their social media community. The DOOH campaign creative is therefore always fresh, and it’s a great example of media integration with DOOH and radio working together.