This campaign appeared on goa from October 30th, 2016. Creative by Nous.

Newstead Brewing

#OutandAboutPale Instagrammed to the big screen

Newstead Brewing incorporated Instagram content into their digital out-of-home campaign using doohfa’s off-the-shelf Instagram Competition.

The promotion for Out & About Pale Ale involved their faithful sharing pictures of themselves and their beer, out and about.

In doohfa, Newstead searched the competition hashtag in real-time, and selected the best images to insert into their out-of-home creative. Their creative was therefore always highly relevant, fresh and looking great.

#outandaboutpale Instagram Competition for Digital Out-of-Home