#OutandAboutPale Instagrammed to the big screen
Newstead Brewing incorporated Instagram content into their digital out-of-home campaign using doohfa’s off-the-shelf Instagram Competition.
The promotion for Out & About Pale Ale involved their faithful sharing pictures of themselves and their beer, out and about.
In doohfa, Newstead searched the competition hashtag in real-time, and selected the best images to insert into their out-of-home creative. Their creative was therefore always highly relevant, fresh and looking great.