“It was a real joy using the DOOHFA scheduling tool and made the campaign feel like part of our marketing efforts vs just traditional OOH where a message is there for the month.”
Andrew Duckmanton, Digital Acquisition Consultant
Lottoland updates their creative, lotto by lotto
With multiple lottos each week for customer to bet on, Lottoland have opted to keep their digital out-of-home creative updated using a doohfa Linear Campaign. With doohfa, finished artwork is remotely updated as new lottos become available. By using doohfa’s off-the-shelf linear campaign, they retain complete creative control of what they display – whether they have one or three offers on the go.