This campaign appeared on QMS from March 12th, 2017.

Telstra

Topical headlines scheduled site by site

Telstra have opted to keep their digital out-of-home creative updated using a doohfa Linear Campaign. With doohfa, finished artwork is remotely updated as new topical headlines are developed and become relevant. By using doohfa’s off-the-shelf linear campaign, they retain complete creative control of what they display – right down to a site by site basis.

Telstra's Linear Campaign for Digital Out-of-Home