This campaign appeared on goa from September 6th, 2017.

BCF Australia

#BCFINGEXPERT community inspires the aspiring

BCF Australia are extending their social media activity into their digital out-of-home campaign using doohfa’s off-the-shelf Instagram product.

The campaign features curated images of great catches submitted in their social media community. In doohfa, BCF search the campaign hashtag in real-time, and select the best images to insert into their out-of-home creative. They add captions tailored for their template and the out-of-home environment.

It’s an opportunity to excite aspiring fisherman to strive become a #BCFINGEXPERT. BCF’s creative is therefore always fresh, authentic and inspiring.

#BCFINGEXPERT Instagram Competition in Digital Out-of-Home