This campaign appeared on goa from August 8th, 2017. Media by UM Brisbane; Creative by Clemenger BBDO.


for the purrrfect pet pic

RACQ displayed user-generated pet pics in their digital out-of-home campaign. The campaign called for entries into their Queensland-wide pet search, a promotion for their pet insurance offering.

Competition entries were managed by RACQ through the Stackla user-generated content (UGC) platform, with a distinct playlist of content curated for display in out-of-home. doohfa automatically integrated the curated content from Stackla’s data feed into various-sized custom DOOH templates for display across the goa digital billboard network.

With the ability to instantly update their DOOH creative with quality user-generated content, this custom Stackla campaign kept creative fresh and interesting throughout.

#RACQPetSearch Stackla Social Media Campaign in Digital Out-of-Home